Posts Tagged ‘brand relationships

Here’s a column I wrote on FastCompany recently about brand building in the social world. I presented this POV at the Advertising Research Foundation, during our December Social Media Council meeting in NYC. While many believe in the power of Facebook fans as a social brand relationship currency, I’ve decided to challenge the notion that [...]


About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


Photostream

RSSMy Twitter Feed