Archive for the ‘Social’ Category

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Facebook: Theory of Likeability

In: Social

16 May 2010

Facebook sure has outdone itself with the release of the newly re-packaged Facebook Open Graph. While Beacon was really marking the very start of this innovation cycle, Facebook has finally come to terms with the release of this powerful new framework. The Open Graph will change the web in a dramatic way. Over 100,000+ sites [...]

“Real life social”: remember the Dark Knight campaign?

In: Experience Marketing| Social

16 May 2010

I revisited this campaign while working with creative greats Scott Linnen, Jordan Lipton and Andrew Goldstein at SapientNitro in South Beach. It really struck me that what was once called alternate reality gaming then looks a lot like some just really good Social Experience today.
We’ve come a long way but the time is now and [...]

Embeddable Tweets: Not a feature… Here’s what they “could” be.

In: Social

5 May 2010

Following up on an announcement on TwitterMedia yesterday called “Tweets are the new quotes”, I went to check out the new feature. Good news is that@robinsloan from Twitter posted a new “hack” (which you can see below) which allow anyone to embed Tweets as pretty visual quotes in HTML. The bad news is that Robin clarified [...]

“Privacy shmivacy”: Regulators should look beyond Facebook.

In: Brand Experience| Social

3 May 2010

It’s like every bit of digital good news these days comes with a grain of  “privacy watchdog” salt. Recent privacy hurdles have set back some really great innovation at Google, namely with Goggles and Buzz. And as if that wasn’t enough, now one of the greatest announcement and advance in Social Media of the decade [...]

No, I don’t want to be friends with my butter.

In: Brand Experience| Social

1 Feb 2010

Here’s a column I wrote on FastCompany recently about brand building in the social world. I presented this POV at the Advertising Research Foundation, during our December Social Media Council meeting in NYC. While many believe in the power of Facebook fans as a social brand relationship currency, I’ve decided to challenge the notion that [...]

AdWeek – Who's Doing It Right on Facebook

In: Social

12 Oct 2009

http://bit.ly/crmHub
What’s most interesting in this AdWeek article is to see how slim the point of view is around how to calculate return on the interactions that these fan pages produce. Facebook fan pages are a powerful new extension to the media arsenal. They create “media lift”, creating sustainable conversation out of direct media efforts. For [...]

Is Your Brand Name Ready For The Social Era?

In: Social

23 Aug 2009

Branding is by far one of the oldest marketing science. Branding techniques have involved a variety of psychologically relevant approaches, such as plain naming, visual branding, acoustical (think Intel)  and video branding (think of the MGM lion roaring) and trademark slogans we all remember. But as we move from push into a social branding era, some [...]

Social: Time to push beyond the web.

In: Out-Of-Home| Social

16 Feb 2009

Social Networking is the groundswell of this decade. With adoption growing faster than grasp, Facebook, Twitter and many more have glued the mobs to their screens and mobiles. Businesses flock to de-mystify the use of social channels for profit or even just brand image. As people talk, share, tweet and post, patterns of use [...]

Quick Thought: the line is blurred… Challenge or opportunity?

In: Social

4 Feb 2009

The line is blurred. Your boss and best friends together on Facebook. Your rants heard by all on Twitter. Will the medium shape our digital social persona or will our need for channeled communication shape the medium?
Theory #1: We will learn to adopt a digial persona which can appeal to all contexts.
Our experience with digital [...]

Plain facts… Good old email could shape the new digital world.

In: Social

10 Dec 2008

Just a quick rundown based on a great /content/view/27″>cheap cialis professional article by Josh Bernoff about the mistrust of the corporate blog.  I’ve recently discussed how portable social graphs are slighly shifting attention towards email and the address book and how powerful the concept could be.
Beyond corporate blog mistrust, this article delivers a powerful second [...]


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About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


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