Archive for the ‘Experience Marketing’ Category

I revisited this campaign while working with creative greats Scott Linnen, Jordan Lipton and Andrew Goldstein at SapientNitro in South Beach. It really struck me that what was once called alternate reality gaming then looks a lot like some just really good Social Experience today.
We’ve come a long way but the time is now and [...]


About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


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