Archive for the ‘Brand Experience’ Category

It’s like every bit of digital good news these days comes with a grain of  “privacy watchdog” salt. Recent privacy hurdles have set back some really great innovation at Google, namely with Goggles and Buzz. And as if that wasn’t enough, now one of the greatest announcement and advance in Social Media of the decade [...]

Here’s a column I wrote on FastCompany recently about brand building in the social world. I presented this POV at the Advertising Research Foundation, during our December Social Media Council meeting in NYC. While many believe in the power of Facebook fans as a social brand relationship currency, I’ve decided to challenge the notion that [...]


About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


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