About Me

Digital thinker, marketing addict, technology obsessed, musically skilled. Helping brands live and breathe social, emerging and digital experiences.

I am Head of Social Experience at Sapient Interactive. Part of a world class group of digital strategists, I work on advanced social marketing approaches, platforms and offerings. Social Experience  is all about creating customer journeys that are focused on influence, harnessing its power across channels to trigger measurable digital engagement, action and communication.


I’m a digital veteran with over 14 years of agency experience working for leaders such as Razorfish and IBM Global Services. With a deep technology background, I have created strategies, partnerships, productized technology platforms to fuel marketing innovation across disciplines, including media, word-of-mouth, analytics, consumer insights, social applications & platforms, mobile, digital out-of-home and rich experiences. As an experienced marketer, I have helped over 100 Global 1000 clients execute successful and innovative digital marketing strategies.

I have tackled marketing and technology in numerous industries, while working for clients such as H&R Block, Coca-Cola, Kraft, Air Canada, Citi,  JCPenney, AT&T, Terra, Conde Nast, Mercedes AMG, Carnival Cruises, Burger King and many more.

Nathaniel Perez / Head of Social Experience @ Sapient / Twitter (mahumbaba) / LinkedIn (nathanielperez)

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About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


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