I revisited this campaign while working with creative greats Scott Linnen, Jordan Lipton and Andrew Goldstein at SapientNitro in South Beach. It really struck me that what was once called alternate reality gaming then looks a lot like some just really good Social Experience today.
We’ve come a long way but the time is now and the opportunity is real. Real-life social can be huge if done right. I feel responsible to inspire myself from all the intricate details of the workings of this campaign and to apply them to how I think of socially centric experience design.
Enough said, enjoy this video, describing this great piece of cross-channel, human centric, digital, offline, earth and sky based experience.
[...] This post was mentioned on Twitter by Nathaniel Perez. Nathaniel Perez said: “Real life social”: remember the Dark Knight campaign? http://bit.ly/cbbZ6W [...]
Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).
1 Response to “Real life social”: remember the Dark Knight campaign?
Tweets that mention “Real life social”: remember the Dark Knight campaign? - Nathaniel Perez -- Topsy.com
May 17th, 2010 at 10:38 AM
[...] This post was mentioned on Twitter by Nathaniel Perez. Nathaniel Perez said: “Real life social”: remember the Dark Knight campaign? http://bit.ly/cbbZ6W [...]