Archive for October, 2009

http://bit.ly/crmHub
What’s most interesting in this AdWeek article is to see how slim the point of view is around how to calculate return on the interactions that these fan pages produce. Facebook fan pages are a powerful new extension to the media arsenal. They create “media lift”, creating sustainable conversation out of direct media efforts. For [...]


About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


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