Archive for August, 2009

Branding is by far one of the oldest marketing science. Branding techniques have involved a variety of psychologically relevant approaches, such as plain naming, visual branding, acoustical (think Intel)  and video branding (think of the MGM lion roaring) and trademark slogans we all remember. But as we move from push into a social branding era, some [...]


About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


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