Archive for February, 2009

Social Networking is the groundswell of this decade. With adoption growing faster than grasp, Facebook, Twitter and many more have glued the mobs to their screens and mobiles. Businesses flock to de-mystify the use of social channels for profit or even just brand image. As people talk, share, tweet and post, patterns of use [...]

The line is blurred. Your boss and best friends together on Facebook. Your rants heard by all on Twitter. Will the medium shape our digital social persona or will our need for channeled communication shape the medium?
Theory #1: We will learn to adopt a digial persona which can appeal to all contexts.
Our experience with digital [...]


About this blog

Covering hot topics in Social/Digital Experience. I'm a passionate marketing addict, techno geek, music buff, head of Social Experience at SapientNitro. Would love your thoughts (and challenges). Although I work for @SapientNitro, all thoughts here are my own and only my own (unless otherwise stated).


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